TY  - BOOK
AU  - Reid,Robert D.
TI  - Hospitality marketing management
SN  - 0442278489
AV  - TX911.3.M3 R443 1989
PY  - 1989///
CY  - New York
PB  - Von Norstrand Reinhold
KW  - Food service
KW  - Marketing
KW  - Restaurants
N1  - Includes index; Rev. edition of: Foodservice and restaurant marketing. c1983; Bibliography: pages 386-388; INTRODUCTION TO MARKETING; Functions of Marketing; Introduction to Services Marketing; Overview of Marketing in the Hospitality Industry; MARKETING PLANNING, INFORMATION, AND RESEARCH; Developing a Marketing Plan; Marketing Information Systems; Market Research Methodology; UNDERSTANDING HOSPITALITY CONSUMERS; Market Segmentation and Positioning; Understanding the Behavior of Hospitality Consumers; ADVERTISING AND PROMOTION; Advertising Management; Advertising and Promotional Media; Promotions and Public Relations; HOSPITALITY GROUP SALES; Marketing Organizational Structure and Management; Group Sales; MENU DESIGN AND PRICING STRATEGIES; Planning and Designing the Menu; Pricing Theory and Practice; Notes; Index
ER  -