TY  - BOOK
AU  - Male,Alan
TI  - Illustration: meeting the brief 
SN  - 9781408173770
AV  - Art/NC975 .M354 2014
PY  - 2014///
CY  - London
PB  - Bloomsbury Visual Arts
KW  - Illustration of books
KW  - Visual communication
KW  - Graphic arts
KW  - Illustrators
KW  - Vocational guidance
N1  - Includes bibliographical references (pages 154) and index; Introduction : What is illustration? : Influences and significance ; The future; -- 1. The history of illustration : Where has it come from? Origins of visual communication ; The Renaissance and the age of Enlightenment ; The 19th century ; The golden age ; Into the contemporary scene; -- Timeline; -- 2. A working art : Where illustration is seen : Print ; Moving image ; Installation ; Interaction; -- Illustration and industry : An industry overview ; The art director; -- Professional practice : The workplace experience ; Self-promotion and the portfolio ; Acquiring work; -- Opportunities : Collaboration and breadth of association ; A map of context; -- 3. Interpreting and meeting a brief : An introduction to problem-solving and process : The intellectual and creative challenge ; An ethical perspective; -- Identifying needs : Who is the client? ; Where does the illustration go and what is its media placement?; -- Contextual analysis : What does it do and what is its context ; Who is the audience ; Effective communication ; Addressing a global audience; -- Information-gathering and research strategies : Acquiring reference; -- Subject matter : What is the theme or content? ; Understanding and empathy with subject matter ; A diversity of theme and subject; -- Conceptualization and generating ideas : What has to be said and how? ; What will it look like? ; What visual language will be employed? ; Truth or metaphor; -- Realisation through completion : Strategies for design and construction ; What methods will be employed?; -- 4. A new practice: illustration and research : The theorist-practitioner : The context for research and illustration ; Strategies; -- The research project : The research degree ; Preparing for research ; Methodologies ; Completion; -- Authorship : Having a 'voice' ; Application to context; -- Appendix : The illustrator's agent or representative
ER  -