TY  - BOOK
AU  - Müller,Jens
AU  - Wiedemann,Julius
AU  - Remington,R.Roger
AU  - Varea Riley,Isabel
AU  - Wulfekamp,Ursula
AU  - Fruhtrunk,Wolf
ED  - Taschen (Firm)
TI  - Logo modernism
SN  - 9783836545303
AV  - Art/NC1002.L63 M655 2015
PY  - 2015///]
CY  - Köln
PB  - Taschen
KW  - Logotypes (Printing)
KW  - Pictorial works
KW  - Logos (Symbols)
KW  - Trademarks
KW  - Commercial art
KW  - Advertising
N1  - Includes bibliographical references (pages 427-429) and index; -- Logo; / Jens Müller; -- Viva modernism!; / R. Roger Remington; -- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle; -- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black; -- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words; -- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski
N2  - "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket
ER  -