Corporate identity design - Napoles, Veronica, 1951- (New York : Van Nostrand Reinhold, 1988)
Introduction to Corporate Identity. Establishing the Need for a Corporate Identity Program. Where to Begin. Types of Symbols and Approaches. Methodology--Phase I. Design Exploration--Phase II. Design Refinement--Phase III. Implementation--Phase IV. What is in a Name? Appendices. Notes. Bibliography. Index.
Includes index.
Bibliography: pages 139-141.
Keywords: Corporate image; Industrial design coordination; Trademarks; Logotype