TY  - BOOK
AU  - Napoles,Veronica
TI  - Corporate identity design
SN  - 0442268440
AV  - HD59.2 .N36 1988
PY  - 1988///]
CY  - New York
PB  - Van Nostrand Reinhold
KW  - Corporate image
KW  - Industrial design coordination
KW  - Trademarks
KW  - Logotype
N1  - Includes index; Bibliography: pages 139-141; Introduction to Corporate Identity; Establishing the Need for a Corporate Identity Program; Where to Begin; Types of Symbols and Approaches; Methodology--Phase I; Design Exploration--Phase II; Design Refinement--Phase III; Implementation--Phase IV; What is in a Name? Appendices; Notes; Bibliography; Index
ER  -