TY  - BOOK
AU  - Lindström,Martin
AU  - Şensoy,Ümit
TI  - Buy ology: satın almaya dair bildiğimiz her şey neden yanlış? 
SN  - 9786052261866
AV  - HF5415.12615 .L5619 2018
PY  - 2018///
CY  - İstanbul
PB  - Optimist
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Shopping
KW  - Marketing
N1  - Translation of: Buyology truth and lies about why we buy; Includes bibliographical references and index
ER  -