TY  - BOOK
AU  - Bowersox,Donald J.
ED  - Michigan State University, East Lansing.
TI  - Management in marketing channels
T2  - McGraw-Hill series in marketing
SN  - 0070067406
AV  - HF5415.125 .M5 1980
PY  - 1980///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channels
KW  - Management
KW  - Marketing
KW  - Case studies
N1  - Includes index; Bibliography: pages 369-383
ER  -