TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 0130807958
AV  - TX911.3.M3 K68 1999
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index; Preface; About the Authors; 1 Introduction: Marketing for Hospitality and Tourism; 2 Service Characteristics of Hospitality and Tourism Marketing; 3 The Role of Marketing in Strategic Planning; 4 The Marketing Environmen; t5 Marketing Information Systems and Marketing Research; 6 Consumer Markets and Consumer Buying Behavior; 7 Organizational Buyer Behavior of Group Marke; t8 Market Segmentation, Targeting, and Positioning; 9 Designing and Managing Products; 10 Internal Marketing; 11 Building Customer Loyalty through Quality; 12 Pricing Products: Pricing Considerations, Approaches, and Strategy; 13 Distribution Channels; 14 Promoting Products: Communication and Promotion Policy; 16 Promoting Products: Public Relations; 17 Professional Sales; 18 Destination Marketing; 19 Next Year's Marketing PlanCase Studies; Glossary; Index
ER  -