TY  - BOOK
AU  - Dunn,S.Watson
AU  - Dunn,S.Watson
TI  - Advertising: its role in modern marketing 
T2  - Dryden Press series in marketing
SN  - 0030307481
AV  - HF5823 .D78 1990
PY  - 1990///]
CY  - Chicago
PB  - Dryden Press
KW  - Advertising
N1  - Sixth edition by S. Watson Dunn and Arnold M. Barban; Includes bibliographies and index
ER  -