TY  - BOOK
AU  - Cateora,Philip R.
TI  - International marketing
T2  - The Irwin series in marketing
SN  - 0256105138
AV  - HF1009.5 .C35 1993
PY  - 1993///]
CY  - Homewood, IL
PB  - Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes; Contents; Ch. 1	The Scope and Challenge of Global Marketing	2; Ch. 2	Global Business Environment	29; Ch. 3	Geography and History - The Foundation of Cultural Understanding	62; Ch. 4	Cultural Dynamics in Assessing Global Markets	96; Ch. 5	Business Customs and Practices in Global Marketing	123; Ch. 6	Political Environment - A Critical Issue	158; Ch. 7	The International Legal Environment	182; Ch. 8	Developing Markets and Market Behavior	210; Ch. 9	Multinational Market Regions and Market Groups	254; Ch. 10	Global Marketing Management - Planning and Organization	300; Ch. 11	Researching Global Markets	339; Ch. 12	Developing Consumer Products for Global Markets	371; Ch. 13	Marketing Industrial Products and Business Services	402; Ch. 14	International Distribution System	427; Ch. 15	Export Trade Mechanics and Logistics	469; Ch. 16	The Global Advertising and Promotion Effort	497; Ch. 17	Personal Selling and Personnel Management	532; Ch. 18	Pricing for International Markets	565; Ch. 19	Financial Requirements for Global Marketing	604; Name Index	765; Subject Index	769
ER  -