TY  - BOOK
AU  - Jain,Subhash C.
TI  - International marketing management
T2  - Series in marketing
SN  - 0534932886
AV  - HF1416 .J35 1993
PY  - 1993///]
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and index; --1. Aspects of International Marketing; --2. Economic Analysis of Multinational Trade and Business; --3. International Monetary System; --4. International Finance and Accounting; --5. Regional Market Agreements; --6. Economic Environment; --7. Cultural Environment; --8. Political Environment; --9. Legal Environment; --10. International Marketing Research; --11. Global Marketplace; --12. Product Policy and Planning; --13. International Pricing Strategy; --14. International Channels of Distribution; --15. International Advertising; --16. Multinational Sales Management and Foreign Sales Promotion; --17. Export Marketing; --18. Organization and Control in International Marketing; --19. Marketing Planning and Strategy for International Business
ER  -