TY  - BOOK
AU  - Bateman,Thomas S.
AU  - Zeithaml,Carl P.
TI  - Management: function and strategy 
T2  - The Irwin series in management and the behavioral sciences
SN  - 0256057338
AV  - HD31 .B3694 1990
PY  - 1990///]
CY  - Homewood, IL
PB  - Irwin
KW  - Management
N1  - Includes bibliographical references
ER  -