TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
TI  - New product and brand management: marketing engineering applications 
SN  - 0321046447
AV  - HF5415.153 L55 1999
PY  - 1999///]
CY  - Reading, Mass., Harlow
PB  - Addison-Wesley
KW  - New products
KW  - Management
KW  - Brand name products
KW  - Productos nuevos
KW  - Administración
N1  - "Co-sponsored by ISBM, Institute for the Study of Business Markets; Includes index; One computer laser optical disk in pocket attached to inside front cover
ER  -