TY  - BOOK
AU  - Bowersox,Donald J.
AU  - Cooper,M.Bixby
TI  - Strategic marketing channel management
T2  - McGraw-Hill series in marketing
SN  - 0070067570
AV  - HF5415.129 .B68 1992
PY  - 1992///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channels
KW  - Management
KW  - Business logistics
KW  - Physical distribution of goods
N1  - Includes bibliographical references (pages 458-459) and index
ER  -