TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - Shapiro,Stanley J
AU  - Perreault,William D.
TI  - Basic marketing: a global-managerial approach 
SN  - 0075605368
AV  - HF5415.13 .M369 1999
PY  - 1999///
CY  - Toronto
PB  - MCGraw-Hill
KW  - Marketing
KW  - Management
N1  - E. Jerome McCarthy listed first on 1st-7th Canadian editions; Includes bibliographical references and indexes
ER  -