Global marketing management - Keegan, Warren J.; Keegan, Warren J.; Seringhaus, F. H. Rolf, 1942- (Englewood Cliffs, N.J. : Prentice Hall, 1989)
Rev. edition of: Multinational marketing management. 3rd edition c1984.
Includes bibliographies and indexes.
Keywords: Export marketing -- Management; Export marketing -- Management -- Case studies