TY  - BOOK
AU  - Keegan,Warren J.
AU  - Keegan,Warren J.
AU  - Seringhaus,F.H.Rolf
TI  - Global marketing management
T2  - The Prentice-Hall series in marketing
SN  - 0139235663
AV  - HF1416 .K44 1999
PY  - 1989///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Rev. edition of: Multinational marketing management. 3rd edition c1984; Includes bibliographies and indexes
ER  -