TY  - BOOK
AU  - Varadarajan,P.
AU  - Menon,Anil
ED  - American Marketing Association
TI  - Enhancing knowledge development in marketing: perspectives and viewpoints 
SN  - 0877572364
AV  - HF5415.2 .E458 1993
PY  - 1993///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing research
KW  - Congresses
ER  -