TY  - BOOK
AU  - Kotler,Philip
AU  - Reber,Heidi
AU  - Reber,Gerhard
TI  - Marketing-Management: Analyse, Planung und Kontrolle
SN  - 3791002082
AV  - HF5415.13 .K6415 1977
PY  - 1977///
CY  - Stuttgart
PB  - Poeschel
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -