TY  - BOOK
AU  - Lovelock,Christopher H
TI  - Services marketing: text, cases and readings 
T2  - Prentice-Hall series in marketing
SN  - 0138067864
AV  - HF5415.122 .L68 1984
PY  - 1984///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Professions
KW  - Service industries
N1  - Includes bibliographical references
ER  -