TY  - BOOK
AU  - McQuail,Denis
AU  - Windahl,Swen
TI  - Communication models: for the study of mass communications 
SN  - 058203650X
AV  - P91 .M375 1999
PY  - 1999///
CY  - London, New York
PB  - Longman
KW  - Communication models
KW  - Mass media
KW  - Study and teaching
N1  - Includes bibliographical references and index; -- 1. Introduction --- 2. Basic Models --- 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --- 4. Effects of Mass Communication on Culture and Society --- 5. Audience-Centred Models --- 6. Media Organisation, Selection and Production --- 7. Planned Communication --- 8. New Media and The Information Society --- 9. International Communication
N2  - Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models
ER  -