TY  - BOOK
AU  - Frazer-Robinson,John
AU  - Mosscrop,Pip
TI  - Total quality marketing: what has to come next in sales, marketing and advertising 
SN  - 0749403896
AV  - HF5415 .F725 1991
PY  - 1991///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Quality control
KW  - Customer relations
N1  - Includes bibliographical references (page 249) and index
ER  -