TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0534075304
AV  - HF5415.3 .A83 1987
PY  - 1987///]
CY  - Boston, Mass.
PB  - Kent Pub. Company
KW  - Consumers
KW  - Motivation research (Marketing)
N1  - Includes bibliographies and indexes
ER  -