TY  - BOOK
AU  - Lindstrom,Martin
AU  - Şensoy,Ümit
AU  - Kotler,Philip
TI  - Duyular ve marka: 5 duyuyla güçlü markalar yaratmak 
T2  - Optimist yayınlar
SN  - 9789756225868
AV  - HD69.B7 L5419 2007
PY  - 2007///
CY  - İstanbul
PB  - Optimist
KW  - Brand name products
KW  - Business names
KW  - Advertising
KW  - Psychological aspects
KW  - Senses and sensation
N1  - Translation of: Brand sense : build powerful brands through touch, taste, smell, sight, and sound; Philip Kotler'in önsözüyle; Includes bibliographical references (pages 231-234) and index
ER  -