Illustration : meeting the brief / Alan Male.

Includes bibliographical references (pages 154) and index.

Introduction : What is illustration? : Influences and significance ; The future -- 1. The history of illustration : Where has it come from? Origins of visual communication ; The Renaissance and the age of Enlightenment ; The 19th century ; The golden age ; Into the contemporary scene -- Timeline -- 2. A working art : Where illustration is seen : Print ; Moving image ; Installation ; Interaction -- Illustration and industry : An industry overview ; The art director -- Professional practice : The workplace experience ; Self-promotion and the portfolio ; Acquiring work -- Opportunities : Collaboration and breadth of association ; A map of context -- 3. Interpreting and meeting a brief : An introduction to problem-solving and process : The intellectual and creative challenge ; An ethical perspective -- Identifying needs : Who is the client? ; Where does the illustration go and what is its media placement? -- Contextual analysis : What does it do and what is its context ; Who is the audience ; Effective communication ; Addressing a global audience -- Information-gathering and research strategies : Acquiring reference -- Subject matter : What is the theme or content? ; Understanding and empathy with subject matter ; A diversity of theme and subject -- Conceptualization and generating ideas : What has to be said and how? ; What will it look like? ; What visual language will be employed? ; Truth or metaphor -- Realisation through completion : Strategies for design and construction ; What methods will be employed? -- 4. A new practice: illustration and research : The theorist-practitioner : The context for research and illustration ; Strategies -- The research project : The research degree ; Preparing for research ; Methodologies ; Completion -- Authorship : Having a 'voice' ; Application to context -- Appendix : The illustrator's agent or representative.