000 01179camIa2200349 i 4500
001 EK108
005 20251203101625.0
006 m d
007 cr aa aaaaa
008 s2003 o e
020 _a007141682X
035 _a(OCoLC)
040 _aBAUN
_beng
_cBAUN
_erda
041 0 _aeng
049 _aBAUN_MERKEZ
050 0 4 _aHF5415.13
_bD378 2003
100 1 _aDeBonis, J. Nicholas
_9101365
_eaut
245 1 0 _aValue-based marketing for bottom-line success
_b5 steps to creating customer value /
_cJ. Nicholas De Bonis, Eric Balinski and Phil Allen
264 _aNew York:
_bMcGraw-Hill,
_c2003.
300 _a1 online resource (244 pages)
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_acomputer
_bc
338 _2rdacarrier
_aonline resource
_bnc
347 _adata file
_2rda
650 0 _aConsumer satisfaction
_914850
650 0 _aCustomer services
_xManagement
_9578
650 0 _aMarketing
_xManagement
_96611
700 1 _aBalinski, Eric W.
_9101366
_eaut
700 1 _aAllen, Phil,
_9101367
_d1953-
_eact
856 _uhttp://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=80493
942 _2lcc
_cEKT
999 _c12285
_d12285