000 01887 am a2200373 i 4500
001 15154
005 20260109102810.0
008 040430s2004 njuab b 001 0 eng
010 _a2004273175
020 _a047123060X
_q(alkaline paper)
020 _a9780471230601
_q(alkaline paper)
020 _a0471451711
020 _a9780471451716
040 _aDLC
_beng
_cDLC
_dBAKER
_dUKM
_dNLGGC
_dBTCTA
_dYDXCP
_dUQ1
_dOCLCG
_dDEBBG
_dOCLCQ
_dDEBSZ
_dCWI
_dTULIB
_dBAUN
_erda
041 0 _aeng
049 _aBAUN_MERKEZ
050 0 4 _aHF5438.4
_b.D34 2004
100 1 _aDalrymple, Douglas J.
_984560
_eaut
245 1 0 _aSales management /
_cDouglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo.
250 _a8th ed.
264 1 _aHoboken, NJ :
_bWiley,
_c[2004]
264 4 _c©2004
300 _axix, 601 pages :
_billustrations (some color), color maps ;
_c27 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 565-581) and indexes.
505 0 0 _t1. Introduction to Selling and Sales Management.
_t--2. Strategic and Sales Program Planning.
_t--Sales Management Resource: Estimating Potential and Forecasting Sales. Management Resource: Sales Force Investment and Budgeting.
_t--3. Sales Opportunity Management.
_t--4. Account Relationship Management.
_t--5. Customer Interaction Management.
_t--6. Sales Force Organization. Management Resource: Territory Design.
_t--7. Recruiting and Selecting Sales Personnel.
_t--8. Sales Training.
_t--9. Leadership
_t--10. Ethical Leadership.
_t--11. Motivating Salespeople.
_t--12. Compensating Salespeople.
_t--13. Evaluating Performance.
650 0 _aSales management.
_94578
650 0 _aSales Management
_vCase studies.
700 1 _aCron, William L.,
_d1949-
_eaut
700 1 _aDeCarlo, Thomas E.
_eaut
942 _2lcc
_cKT
999 _c12920
_d12920