000 01109 am a2200349 i 4500
001 16278615
005 20260210111456.0
008 950110t19881988nyua b 001 0 eng
010 _a87017335
020 _a0070047219
035 _a(OCoLC)
040 _aDLC
_beng
_cDLC
_dUtOrBLW
_dBAUN
_erda
041 0 _aeng
049 _aBAUN_MERKEZ
050 0 _aHF5415
_b.B4293 1988
082 0 _219
100 1 _aBennett, Peter D.
_985070
_eaut
245 1 0 _aMarketing /
_cPeter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
264 1 _aNew York :
_bMcGraw-Hill,
_c[1988]
264 4 _c©1988.
300 _axxvii, 763 pages :
_billustrations (some color ) ;
_c26 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
490 1 _aMcGraw-Hill series in marketing.
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing.
_91624
700 1 _aLamm, Robert P.
_985077
_eclb
700 1 _aFry, Robert A.
_985080
_eclb
830 0 _985087
_aMcGraw-Hill series in marketing.
942 _2lcc
_cKT
999 _c1356
_d1356