000			02882cam a2200397 i 4500
001			960
005			20260210111759.0
008			880427s1989 njua b 001 0 eng
010			_a88015137
020			_a0133572609
020			_a9780133572605
020			_a9780133572452
024	8		_aZBWT00184847
035			_a(OCoLC)
040			_aDLC _beng _cDLC _dFPT _dNLGGC _dBTCTA _dLVB _dYDXCP _dAU@ _dDEBBG _dEXW _dOCLCQ _dZWZ _dCHRRO _dGBVCP _dOCLCF _dBAUN _erda
041	0		_aeng
049			_aBAUN_MERKEZ
050	0	4	_aHF1009.5 _b.K39 1989
100	1		_aKeegan, Warren J. _989748 _eaut
245	1	0	_aGlobal marketing management / _cWarren J. Keegan.
250			_a4th ed.
264		1	_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c[1989]
264		4	_c©1989
300			_axvi, 783 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1		_aThe Prentice-Hall series in marketing
500			_aRev. edition of: Multinational marketing management. 3rd edition c1984.
504			_aIncludes bibliographical references and indexes.
505	0	0	_t-- Marketing: A Universal Discipline _t--The Three Principles of Marketing _t--Global Marketing: What It Is and What It Is No _tt--The Importance of Global Marketing _t--Management Orientations _t--Driving and Restraining Forces Affecting Global Integration and Global Marketing _t--The 18 Guiding Principles of the Marketing Company _t--Which Company Is Transnational? _t--The Global Marketing Environmen _tt--The Global Economic Environmen _tt--The World Economy--An Overview _t--Economic Systems _t--Stages of Market Developmen _tt--Stages of Economic Developmen _tt--Income and Purchasing Power Parity Around the Globe _t--The Location of Population _t--Marketing and Economic Developmen _tt--Balance of Payments _t--Trade Patterns _t--International Trade Alliances _t--The World Trade Organization and GATT _t--Regional Economic Organizations _t--Social and Cultural Environmen _tt--Basic Aspects of Society and Culture _t--Analytical Approaches to Cultural Factors _t--Social and Cultural Environments: Impact on Marketing Industrial Products _t--Social and Cultural Environments: Impact on Marketing Consumer Products _t--Cross-Cultural Complications and Suggested Solutions _t--The Political, Legal, and Regulatory Environments of Global Marketing _t--The Political Environmen _tt--International Law _t--Sidestepping Legal Problems: Important Business Issues _t--Conflict Resolution, Dispute Settlement, and Litigation _t--The Regulatory Environmen _tt--Ethical Issues _t--Euro Disney (A) _t--Euro Disney (B) _t--Coca-Cola: Universal Appeal? _t--The Education of an Expat.
650		0	_aExport marketing _xManagement. _952841
650		0	_aExport marketing _xManagement _vCase studies.
830		0	_9108657 _aPrentice-Hall series in marketing.
942			_2lcc _cKT
999			_c1363 _d1363