000			02218nam a2200361 i 4500
001			24847636
005			20260210112030.0
008			950110s1992 enka b 001 0 eng
010			_a91042207
015			_aGB91-68699
020			_a0077074297
035			_a(OCoLC)
040			_aDLC _beng _cDLC _dUKM _dWSU _dBAUN _erda
041	0		_aeng
049			_aBAUN_MERKEZ
050	0	0	_aHF5415.2 _b.C48 1992
082	0	0	_220
100	1		_aChisnall, Peter M. _984234 _eaut
245	1	0	_aMarketing research / _cPeter M. Chisnall.
250			_a4th edition.
264		1	_aLondon ; _aNew York : _bMcGraw-Hill, _c1992.
264		4	_c©1992.
300			_aix, 384 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1		_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references and index.
505	0	0	_tPart 1 General Introduction _t1 Nature and Scope of Marketing Research _tPart 2 Basic Techniques _t2 Methodologies of Marketing Research _t3 Introduction to Sampling _t4 Types of Sampling _t5 Questionnaires _t6 Interviewing _t7 Qualitative Research and Attitude Research _tPart 3 Specific Research Applications _t8 Continuous Marketing Research _t9 Test Marketing _t10 Advertising Research _t11 Business to Business Research _t12 International Marketing Research _tPart 4 Data Handling and Interpretation _t13 Final Stages of the Survey _tAppendix 1 Sources of Secondary Data _tAppendix 2 Case Studies _t1 How Tesco keeps the Customer Satisfied _t2 Music Making in Britain _t3 Qualitative Research in Ethnic Minority Communities in Britain _t4 Mystery Shoppings Contribution to London Underground Investment Decisions _t5 Market Research and Water Supply _t6 Art Sponsorship: The Tate Gallery _t7 Achieving Prestige Status: Audi's successful strategy _t8 Regenerating a traditional family-based product _t9 Cultural values and Asian markets _t10 Perspectives on older consumers
650		0	_aMarketing research. _97613
830		0	_985087 _aMcGraw-Hill series in marketing.
942			_2lcc _cKT
999			_c1367 _d1367