000			02082nam a2200373 i 4500
001			26404329
005			20260210112129.0
008			950110s1993 nyua b 001 0 eng
010			_a92027875
020			_a0070387672
035			_a(OCoLC)
040			_aDLC _beng _cDLC _dWSU _dBAUN _erda
041	0		_aeng
043			_an-us---
049			_aBAUN_MERKEZ
050	0	0	_aHF5415.32 _b.L677 1993
082	0	0	_220
100	1		_aLoudon, David L. _983536 _eaut
245	1	0	_aConsumer behavior : _bconcepts and applications / _cDavid L. Loudon, Albert J. Della Bitta.
250			_a4th edition.
264		1	_aNew York : _bMcGraw-Hill, _cc1993.
300			_axxiii, 788 pages : _billustrations (some color ) ; _c27 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1		_aMcGraw-Hill series in marketing.
504			_aIncludes bibliographical references (pages 733 pages 782) and index.
505	0	0	_tPreface _tPt. I Studying Consumer Behavior _tCh. 1 Introduction _tCh. 2 Understanding Consumers and Market Segments _tPt. II Environmental Influences on Consumer Behavior _tCh. 3 Culture _tCh. 4 Subcultures _tCh. 5 Social Class _tCh. 6 Social Groups _tCh. 7 Family _tCh. 8 Personal Influence and Diffusion of Innovations _tPt. III Individual Determinants of Consumer Behavior _tCh. 9 Personality and Self-Concept _tCh. 10 Motivation and Involvement _tCh. 11 Information Processing _tCh. 12 Learning and Memory _tCh. 13 Attitudes _tCh. 14 Changing Attitudes _tPt. IV Consumer Decision Processes _tCh. 15 Problem Recognition _tCh. 16 Search and Evaluation _tCh. 17 Purchasing Processes _tCh. 18 Postpurchase Behavior _tPt. V Additional Dimensions _tCh. 19 Modeling and Researching Consumer Behavior _tCh. 20 Consumerism _tCh. 21 Organizational Buyer Behavior _tCases _tNotes _tIndex
650		0	_aConsumer behavior. _97301
650		0	_aConsumer behavior _zUnited States _xCase studies. _983539
700	1		_aDella Bitta, Albert J. _983540 _eaut
830		0	_985087 _aMcGraw-Hill series in marketing.
942			_2lcc _cKT
999			_c1370 _d1370