000 01114nam a2200313 i 4500
001 19721
005 20260206103707.0
008 070319s2005 tu 000 0 tur d
020 _a9756347597
035 _a(OCoLC)
040 _aBAUN
_beng
_cBAUN
_erda
041 1 _atur
_heng
049 _aBAUN_MERKEZ
050 0 4 _aHF5415
_b.K68 2005
100 1 _aKotler, Philip.
_92004
_eaut
240 1 0 _aMarketing insights from A to Z 80 concepts every manager needs to know
_lTurkish.
245 1 0 _aA'dan Z'ye pazarlama :
_bpazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram /
_cPhilip Kotler ; çeviri Aslı Kalem Bakkal.
250 _a2. baskı.
264 1 _aİstanbul :
_bMediaCat Kitapları,
_c2005.
300 _axvi, 209 pages ;
_c21 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aTranslation of :"Marketing insights from A to Z 80 concepts every manager needs to know"
504 _aIncludes bibliographical references.
650 0 0 _aMarketing.
_91624
700 1 _aBakkal, Aslı Kalem.
_etrl
942 _2lcc
_cKT
999 _c17028
_d17028