000			02403nam a2200385 i 4500
008			100624s2011 cau b 001 0 eng
010			_a2010026666
020			_a9781412980180
020			_a1412980186
035			_a(OCoLC)641528345
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dNLGGC _dINU _dIG# _dUKMGB _dOKN _dBDX _dTULIB _dIOJ _dFDA _dOCLCF _dOCLCO _dOCLCQ _dS3O _dOCLCQ _dMNA _dOCLCO _dOCL _dI8M _dQE2 _dOCLCQ _dDHA _dOCLCQ _dIOK _dAU@ _dOCLCQ _dHV6 _dOWU
049			_aBAUN_MERKEZ
050	0	4	_aHF5415.3 _b.H363 2011
245	0	0	_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _c[edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
250			_aThird edition
264		1	_aThousand Oaks, Calif. : _bSAGE, _c[2011]
264		4	_c©2011
300			_axiv, 603 pages ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research/ William O. Bearden, Richard G. Netemeyer. 2nd edition 1999
500			_aPublished in cooperation with the Association for Consumer Research
504			_aIncludes bibliographical references and index
505	0	0	_t-- Introduction _t-- Traits and individual difference variables _t-- Values and goals _t-- Involvement, information processing, and affect _t-- Reactions to marketing stimuli _t-- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the martketplace _t-- Sales, sales maangerment, organizational behavior, and interfirm-intrafirm issues
520			_a"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"--Jacket
650		0	_aMarketing research
650		0	_aConsumer behavior _xResearch
700	1		_aBearden, William O., _d1945- _eeditor
700	1		_aNetemeyer, Richard G., _d1956- _eeditor
700	1		_aHaws, Kelly L., _eeditor
900			_a33125
900			_bsatın
942			_2lcc _cKT
999			_c30156 _d30156