000			02885nam a2200373 i 4500
008			150203s2009 enkm b a001 0 eng d
010			_a2008021185
020			_a9780521514125 _qhardback
020			_a0521514126 _qhardback
020			_a9780521735353 _q(paperback)
020			_a0521735351 _q(paperback)
035			_a(OCoLC)228676642 _z(OCoLC)237884540 _z(OCoLC)237884554
040			_aDLC _beng _cDLC _dBTCTA _dUKM _dC#P _dYDXCP _dBWX _dCDX _dBAKER _dOUP _dNLGGC _dDEBBG _dOCL _dSBM _dOCLCQ _dFPB _dBDX _dUKMGB _dOCLCF _dMZN _dBAUN _erda
049			_aBAUN_MERKEZ
050	0	0	_aLB1028.5 _b.M36 2009
100	1		_aMayer, Richard E., _d1947-,
245	1	0	_aMultimedia learning / _cRichard E. Mayer.
250			_aSecond edition.
264		1	_aCambridge ; _aNew York : _bCambridge University Press, _c2009.
300			_axiii, 304 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 281-294) and indexes.
505	0	0	_t-- Preface _t-- Section I: Introduction to Multimedia Learning _t-- The promise of multimedia learning _t-- The science of instruction: determining what works in multimedia learning _t-- The science of learning: determining how multimedia learning works _t-- Section II: Principles for Reducing Extraneous Processing in Multimedia Learning _t-- Coherence principle _t-- Signaling principle _t-- Redundancy principle _t-- Spatial contiguity principle _t-- Temporal contiguity principle _t-- Section III: Principles for Managing Essential Processing in Multimedia Learning _t-- Segmenting principle _t-- Pretraining principle _t-- Modality principle _t-- Section IV: Principles for Fostering Generative Processing _t-- Multimedia principle _t-- Personalization, voice, and image principles _t-- Section V: Conclusion _t-- Principles of multimedia design.
520			_aRichard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning,
650		0	_aComputer-assisted instruction.
650		0	_aInteractive multimedia.
710	2		_972911 _aCambridge University Press.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0818/2008021185.html
856	4		_uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607859&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA _zKlappentext
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607859&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
942			_2lcc _cKT
999			_c33591 _d33591