000			01865cam a2200349Ia 4500
001			41122
003			BAUN
005			20240114201332.0
008			070212s2006 maum a001 0 eng d
020			_a0971401063 _qpbk.
020			_a9780971401068 _qpbk.
035			_a(OCoLC)
040			_aUPZ _beng _cUPZ _dYDXCP _dIXA _dQBX _dBAKER _dBTCTA _dVP@ _dUKM _dKKS _dSINLB _dGKX _dOMB _dOCLCQ _dZWZ _dBAUN _erda
049			_aBAUN_MERKEZ
050		4	_aBF789.C7 _bE57 2006
100	1		_aEiseman, Leatrice.
245	1	0	_aColor : _bmessages and meanings : a Pantone color resource / _cLeatrice Eiseman.
264		1	_aGloucester, Mass. : _bHand Books Press ; _aCincinnati, Ohio : _bDistributed by North Light Books, _cc2006.
300			_a144 pages : _bcolor illustrations ; _c24 x 28 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	0		_aA Pantone color resource.
500			_aIncludes index.
505	0		_tColor families : Red _tOrange _tYellow _tBrown _tBlue _tGreen _tPurple _tNeutrals _tWhite _tBlack _t--Color in the marketplace : About advertising _tFor brand image and identity _tIn packaging _tAt point of purchase and displace _tOn visual presentations _t--Spinning the color wheel _t--The rank order of color : Dominant, subordinate, accent _tDefining the message _tCues for color combinations _t--Creating moods with color combinations _t--Trends: the future is not what it used to be : Guidelines for spotting trends _t--Color conversions : ink color formulas for printing.
520			_aExplains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.
650		0	_aCommercial art.
650		0	_aColor in advertising.
650		0	_aColor in marketing.
650		0	_aColor _xPsychological aspects.
942			_2lcc _cKT
999			_c38890 _d38890