000 01202nam a2200325 i 4500
001 15000
008 121130t20081994tu 000 0 tur
020 _a9758020021
_q(paperback)
035 _a(OCoLC)
040 _aBAUN
_beng
_cBAUN
_erda
049 _aBAUN_MERKEZ
050 0 0 _aHF3021
_b.M5519 2008
100 1 _aMingo, Jack,
_d1952-
240 0 _aHow the Cadillac got its fins.
_lTurkish
245 1 0 _aDünyayı innovasyonla değiştiren markalar /
_cJack Mingo ; Türkçesi Ali Ünal.
264 1 _aİstanbul :
_bGüncel Yayıncılık,
_c2008.
264 4 _c©1994.
300 _a135 pages ;
_c19 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aOriginal title: How the Cadillac got its fins :and other tales from the annals of business and marketing.
650 0 _aIndustries
_zUnited States
_xHistory
_xAnecdotes.
650 0 _aNew products
_zUnited States
_xHistory
_xAnecdotes.
650 0 _aMarketing
_zUnited States
_xHistory
_xAnecdotes.
650 0 _aBusinesspeople
_zUnited States
_xAnecdotes.
651 0 _aUnited States
_xCommerce
_xHistory
_xAnecdotes.
700 1 _aÜnal, Ali.
942 _2lcc
_cKT
999 _c40617
_d40617