000			02033cam a22003617i 4500
001			44246
008			160212t20162016nyua b 001 0 eng d
010			_a 2016933409
020			_a0500292671 _q(paperbackk)
020			_a9780500292679 _q(paperbackk)
035			_a(OCoLC)ocn940361731
040			_aYDXCP _beng _cYDXCP _dBTCTA _dBDX _dORX _dOCLCQ _dUAB _dOCLCF _dTXI _dDLC _dBAUN _erda
049			_aBAUN_MERKEZ
050	0	0	_aHF5823 _b.B27 2016
082	0	4	_223
100	1		_aBarry, Pete _q(Pete S.) _9106938 _eaut
245	1	4	_aThe advertising concept book : _bthink now, design later : a complete guide to creative ideas, strategies and campaigns / _cPete Barry.
250			_a3rd edition.
264		1	_aNew York, New York : _bThames & Hudson, _c[2016]
264		4	_c©2016
300			_a320 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
336			_astill image _bstill image _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (page 315) and index.
505	0	0	_aIntroduction _t-- Basic tools _t-- The strategy _t-- Print _t-- The campaign _t-- The tagline _t-- Generating strategies and ideas _t-- TV _t-- Ambient _t-- Interactive _t-- Social _t-- Copy _t-- Radio _t-- Integrated _t-- Execution _t-- Presenting and selling your work _t-- The student book _t-- Conclusion.
520			_aStructured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
650		0	_aAdvertising. _9106939
650		0	_aAdvertising campaigns _949348
650		0	_aAdvertising copy
942			_2lcc _cKT
999			_c43191 _d43191