| 000 | 00970cam a22003017i 4500 | ||
|---|---|---|---|
| 001 | 44644 | ||
| 008 | 150928s2017 cau b 001 0 eng | ||
| 010 | _a 2015035696 | ||
| 020 |
_a9781506315386 _qpbk. : alk. paper |
||
| 035 | _a(OCoLC) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBAUN |
||
| 049 | _aBAUN_MERKEZ | ||
| 050 | 0 | 0 |
_aHF5823 _b.A758 2017 |
| 082 | 0 | 0 | _223 |
| 100 | 1 | _aAltstiel, Tom, | |
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy, design / _cTom Altstiel, PKA Marketing, Jean Grow, Marquette University. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c[2017] |
|
| 300 |
_axxiv, 463 pages: _billustrations ; _c28 cm |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 336 |
_astill image _2rdacontent _bstill image |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aGrow, Jean, | |
| 942 |
_2lcc _cKT |
||
| 999 |
_c43239 _d43239 |
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