000 05382cam a22003617i 4500
001 44652
008 140310s2015 nyu b 001 0 eng
010 _a 2014008207
_z 2014432866
020 _a9781472534408
_qpaperback
020 _a9781472531674
_qePDF
035 _a(OCoLC)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dBAUN
049 _aBAUN_MERKEZ
050 0 0 _aP93.5
_b.Y38 2015
082 0 0 _223
100 1 _aYates, Derek.
245 1 0 _aCommunication Design :
_binsights from the creative industries /
_cDerek Yates and Jessie Price.
264 1 _aLondon, UK :
_aNew York :
_bFairchild Books,
_c2015.
300 _a208 pages :
_billustrations ;
_c27 cm.
336 _atext
_2rdacontent
_btxt
336 _astill image
_2rdacontent
_bstill image
337 _aunmediated
_2rdamedia
_bn
338 _avolume
_2rdacarrier
_bnc
490 0 _aRequired Reading Range
504 _aIncludes bibliographical references and index.
505 0 0 _t-- Introduction
_tChapter 1 - Brand Systems
_r;In Conversation with Mason Wells, Bibliotheque Design;
_tStrategy
_r;In Conversation with Mat Heinl, Moving Brands;
_tEcosystems
_r;In Conversation with Simon Manchipp, SomeOne;
_tAuthenticity;
_tHeritage
_tChapter 2 - ExperienceMotion Graphics
_r;In conversation with Shane Walter, onedotzero;
_tCommunication Environments
_r;In conversation with Designer and Director Kate Dawkins
_r;In conversation with Kevin Palmer and Matt Wade, Kin;
_tTouch;
_tUser Experience
_tChapter 3 - ConversationCollaboration
_r;In Conversation with Matt Webb, Berg London;
_tIteration;
_tPrototyping
_r;In conversation with Mills, UsTwo;
_tUser Testing
_tChapter 4 - ParticipationAlternative Cultural Feeds
_r;In Conversation with Adrian Ho;
_tUser Generation
_r;In Conversation with Haah De-De;
_tParticipatory Advertising;
_tOpen Source
_tChapter 5 - Navigation Data Overload;
_tCuration
_r;In Conversation with Will Hudson, It's Nice That;
_tVisualizing Data
_r;In Conversation with Max Gadney;
_tInformation is Beautiful
_r;In Conversation with Stef Posavek
_tChapter 6 - AdvocacyActivism
_r;In Conversation with Lucienne Roberts, Graphic Design+;
_tSocial Responsibility
_r;In Conversation with Tara Austin and Paco Conde, Ogilvy and Mather;
_tSustainability
_r;In Conversation with Nat Hunter
_tChapter 7 - CritiqueDesign Discourse;
_tDesign Publishers
_r;In Conversation with Adrian Shaughnessy;
_tSpeculative Design
_r;In Conversation with Anthony Dunne and Fiona Raby, Dunne and Raby;
_tContent
_r;In Conversation with Lindsay Liu
_tBibliography
_tFurther Reading
_tIndex.
520 _a"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
520 _a"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
650 0 _aVisual communication.
650 0 _aGraphic arts.
700 1 _aPrice, Jessie
_c(Graphic artist)
942 _2lcc
_cKT
999 _c43248
_d43248