000			02006nam a2200325 i 4500
008			880307s1989 nyua b 001 0 eng
010			_a88005645
020			_a0442266979
020			_a9780442266974
035			_a(OCoLC)
040			_aDLC _beng _cDLC _dXDM _dBTCTA _dYDXCP _dBAKER _dAU@ _dMCU _dUtOrBLW _dBAUN _erda
049			_aBAUN_MERKEZ
050	0	4	_aTX911.3.M3 _bN94 1989
082	0	0	_219
100	1		_aNykiel, Ronald A
245	1	0	_aMarketing in the hospitality industry / _cRonald A. Nykiel
250			_a2nd ed
264		1	_aNew York : _bVan Nostrand Reinhold, _c[1989]
264		4	_c©1989
300			_axiii, 305 pages : _billustrations ; _c25 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index
504			_aBibliography: pages [273]-274
505	0		_tUnderstanding the hospitality industry _t-- Segmentation and the industry _t-- Positioning in line with consumer preferences _t-- The channels of distribution _t-- Marketing in perspective _t-- Your product or service in perspective: marketing strategy grid concept _t-- Applying key marketing methodologies: sales _t-- Applying key marketing methodologies: advertising _t-- Applying key marketing methodologies: public relations _t-- Applying key marketing methodologies: promotions _t-- Applying key marketing methodologies: from collateral materials to VIP clubs _t-- Applying key marketing methodologies: packaging _t-- Applying key marketing methodologies: understanding rates _t-- Applying key marketing methodologies: pricing strategies _t-- The total corporate/multi-unit marketing plan _t-- The total hotel/unit marketing plan _t-- Marketing, operations, and research _t-- Practical steps to maximize marketing _t-- Travel purchasing systems: automation and beyond _t-- From seed to Sequoia: corporate strategy within the hospitality industry
650		0	_aHospitality industry _xMarketing
900			_a719 1617
942			_2lcc _cKT
999			_c4493 _d4493