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040			_aDLC _beng _cDLC _dYDX _dYDXCP _dBDX _dVP@ _dBWX _dORX _dNSB _dIOE _dEEK _dOCLCF _dOCLCQ _dCHVBK _dOCLCO _dOCLCQ _dDAD _dVGM _dPAU _dSFR _dUtOrBLW _dBAUN _erda
049			_aBAUN_MERKEZ
050	0	0	_aNC998 _b.E85 2012
082	0	0	_223
100	1		_aEskilson, Stephen, _d1964-
245	1	0	_aGraphic design : _ba new history / _cStephen J. Eskilson.
250			_aSecond edition.
264		1	_aNew Haven, Conn. : _bYale University Press, _c[2012]
264		4	_c©2012.
300			_a464 pages : _billustrations (chiefly color) ; _c30 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references (pages 439-446) and index.
505	0	0	_tThe origins of type and typography _t-- From Gutenberg to Bodoni _t-- 1. The nineteenth century: an expanding field. The Industrial Revolution and the rise of urban mass culture : New technologies ; Photography: European newspapers and the law ; New design theories ; The popular book and print ; Mass-marker advertising: the broadsheet and the poster ; Nineteenth-century type ; Typesetting and competition ; Advertising agencies ; William Morris _t-- The Arts and Crafts movement : William Morris's Kelmscott Press _t-- The advent of graphic design _t-- 2. Art Nouveau: a new style for a new culture. French Art Nouveau : Jules Chéret ; Leonetto Cappiello: Japanese prints ; Alphonse Mucha ; Sensuality and symbolism: Absinthe, the Green Fairy _t-- Théophile Steinlen ; Henri de Toulouse-Lautrec _t-- The United States : Harper's and Japanese prints ; The portrayal of young women ; Will H. Bradley _t-- England : English Art Nouveau ; Arthur Liberty and Liberty's ; Aubrey Beardsley ; The Beggarstaff Brothers _t-- Art Nouveau in Scotland, Austria, and Germany _t-- Glasgow, The Four : The Glasgow School of Art, Celtic revival: Celtic manuscripts and The Four ; Charles Rennie Mackintosh _t-- Vienna Secession : Gustav Klimt ; The Secession Building _t-- Ver Sacrum _t-- Wiener Werkstätte : Werkstätte style ; Austrian Expressionism: Oskar Kokoschka, Egon Schiele _t-- Art Nouveau in Germany : Pan and Jugend magazines ; Blackletter ; Simplicissimus magazine ; Henry van de Velde ; Peter Behrens ; Behrens and AEG _t-- 3. Sachplakat, the First World War, and Dada. Sachplakat in Germany : Lucian Bernhard and the Priester breakthrough ; The Sachplakat phenomenon ; Ludwig Hohlwein ; Posters and typography _t-- The First World War : Wartime propaganda ; Emasculating messages ; Canadian war posters _t-- The United States : War posters and James Montgomery Flagg: Uncle Sam, an American icon ; Howard Chandler Christy _t-- France _t-- The central powers : Realism versus abstraction _t-- Dada : Tristan Tzara ; Dada in Paris ; Dada in Berlin ; Kurt Schwitters and Merz.
505	0	0	_t4. Modern art, modern graphic design. Montparnasse _t-- Cubism : Guillaume Apollinaire's Calligrammes ; Robert and Sonia Terk Delaunay _t-- The London underground : Frank Pick ; Edward McKnight Kauffer ; Signage and visual identity _t-- Futurism : "Words in freedom" ; Lacerba ; Vorticism: Book design in Britain _t-- Purism : The machine aesthetic ; The new spirit _t-- Art Deco in France and Britain : Poster art: Cassandre and Carlu: Art Deco in Asia ; The Normandie ; Art Deco type design ; Bookbinding _t-- Art Deco and colonialism : The 1931 International Colonial Exposition _t-- 5. Revolutions in design. De Stijl : Seeking universal harmony ; typography and journal design ; De Stijl redesigned ; De Stijl architecture ; De Stijl poster design ; De Stijl and Dada _t-- Revolution in Russia _t-- The Russian Revolution and the Bolshevik poster : Alexander Apsit, Boris Zvorykin, Dmitri Moor: Lubki and religious icons _t-- Russian Suprematism and Constructivism : Kasimir Malevich, Vladimir Tatlin ; A new utopia ; Constructivism and Alexander Rodchenko ; Alexander Rodchenko, Vladimir Mayakovsky ; Photomontage and film ; Filmic vision ; Gustav Klutsis ; Constructivists under Stalin ; Film posters: the Stenbergs ; El Lissitsky ; El Lissitsky in Germany _t-- 6. The Bauhaus and the new typography. Dada and Russian Constructivism _t-- German Expressionism : Expressionist film ; Metropolis _t-- The Arbeitstrat für Kunst _t-- Weimar Bauhaus : Expressionism at the Bauhaus ; Constructivism and the Bauhaus ; László Moholy-Nagy: Women at the Bauhaus ; The 1923 Exhibition ; Political problems _t-- Dessau Bauhaus : New buildings ; Herbert Bayer ; Typophoto ; Depoliticization at the Bauhaus ; Type at the Bauhaus ; Paul Renner and Futura _t-- The new typography : Die neue Typographie ; Ring Neue Werbegestalter.
505	0	0	_t7. American modern and the Second World War. The American magazine : Fortune ; Mehemed Agha and Vanity Fair: Condé Nast, Vogue, and fashion photography ; Cipe Pineles ; Alexey Brodovich ; PM Magazine _t-- Government patrons : The Great Depression ; FAP posters ; Lester Beall _t-- The Museum of Modern Art : The International Style ; The "Machine Art" exhibition ; The "Cubism and Abstract Art" exhibition ; The "Bauhaus 1919-1928" exhibition _t-- Pulp magazines ; Germany in the 1930s : The Nazis and the mass media ; "Degenerate art" ; Typography under the Nazis ; John Heartfield's photomontages _t-- The Second World War : Germany ; Britain ; Russia ; The United States ; Norman Rockwell _t-- 8. The triumph of the International Style. Swiss style : Jan Tschichold ; The predominance of Akzidenz Grotesk ; New typefaces ; The Swiss style in Zurich ; Neue grafik ; Design in Basel ; The spread of the Swiss style ; The International Style and corporate identity at Ulm _t-- The Netherlands _t-- England : Stanley Morison ; Jan Tschichold at Penguin ; Herbert Spencer ; Alan Fletcher _t-- American innovators : Alvin Lustig ; Saul Bass _t-- The International Style comes to America : Container Corporation of America ; Paul Rand: Bauhaus masters at American universities ; The breakthrough: Paul Rand and IBM ; Unimark International ; The golden age of logos _t-- The International Style in corporate architecture : The tilted "E" _t-- 9. Postmodernism, the return of Expression. Postmodernism _t-- Psychedelic and rock graphics : British psychedelics ; Magazine and album design _t-- Push Pin Studio _t-- Postmodern graphic design : Historical consciousness ; Détournement ; Postmodern typography ; Robert Venturi and Learning from Las Vegas ; Wolfgang Weingart ; Dan Friedman and April Greiman ; Early desktop publishing ; Cranbrook Academy of Arts: The postmodern book and Richard Eckersley ; The Netherlands and Britain ; Tibor Kalman _t-- Postmodern architecture _t-- Digital typography : Emigre Graphics ; Digital typefaces and Zuzana Licko _t-- Postmodernism of resistance _t-- Continuing conflict _t-- 10. Contemporary graphic design. Eclectic experiments : "Grunge" design ; Depoliticized design ; Celebrification ; Eclecticism, historicism, and appropriation ; Conceptual design ; MTV, coopting the counterculture ; Comics, manga, video games, and animé ; Graffiti and street art ; Illustration in a digital age _t-- The digital aesthetic : Resurgent idealism ; Wired magazine ; Techno type ; Web 1.0: beginnings ; Web 2.0: motion and interactivity: viral advertising ; Advertising transformed _t-- Motion graphics for film and television _t-- Contemporary typography : Digital crystal goblets ; Hoefler & Frere-Jones: Arial and comic sans ; Experimental type ; The end of type ; The danger of the digital _t-- Global graphics? _t-- Design it yourself _t-- The "citizen designer": Sustainability ; Bruce Mau and massive change ; Jonathan Barnbrook.
520			_aThis 2nd edition of the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes, and more than 550 illustrations throughout the volume provide a visual record of over one hundred years of creative achievement in the field. This edition includes a new chapter on nineteenth-century design, and expanded sections on Swiss Style, Postmodernism, and contemporary design.
650		0	_aGraphic arts _xHistory.
650		0	_aCommercial art _xHistory.
710	2		_9111452 _aYale University Press
942			_2lcc _cKT
999			_c45670 _d45670