000			03088nam a2200349 i 4500
001			45282
008			130905s2014 enkm b a001 0 eng d
020			_a9781408173770 _q(paperback)
020			_a1408173778 _q(paperback)
035			_a(OCoLC)862092166 _z(OCoLC)863194458 _z(OCoLC)883710540
040			_aUKMGB _beng _cUKMGB _dYDXCP _dYNK _dBTCTA _dTXI _dBDX _dOMB _dOCLCO _dAU@ _dOCLCF _dDZA _dBAUN _erda
049			_aBAUN_MERKEZ
050	0	4	_aArt/NC975 _b.M354 2014
082	0	4	_223
092			_a741.6 _bM293i,2014
100	1		_aMale, Alan,
245	1	0	_aIllustration : _bmeeting the brief / _cAlan Male.
246	3	0	_aMeeting the brief.
264		1	_aLondon : _bBloomsbury Visual Arts, _c2014.
300			_a160 pages : _billustrations ; _c28 cm.
336			_atext _2rdacontent. _btxt
336			_astill image _2rdacontent. _bstill image
337			_aunmediated _2rdamedia. _bn
338			_avolume _2rdacarrier. _bnc
504			_aIncludes bibliographical references (pages 154) and index.
505	0	0	_tIntroduction : What is illustration? : Influences and significance ; The future _t-- 1. The history of illustration : Where has it come from? Origins of visual communication ; The Renaissance and the age of Enlightenment ; The 19th century ; The golden age ; Into the contemporary scene _t-- Timeline _t-- 2. A working art : Where illustration is seen : Print ; Moving image ; Installation ; Interaction _t-- Illustration and industry : An industry overview ; The art director _t-- Professional practice : The workplace experience ; Self-promotion and the portfolio ; Acquiring work _t-- Opportunities : Collaboration and breadth of association ; A map of context _t-- 3. Interpreting and meeting a brief : An introduction to problem-solving and process : The intellectual and creative challenge ; An ethical perspective _t-- Identifying needs : Who is the client? ; Where does the illustration go and what is its media placement? _t-- Contextual analysis : What does it do and what is its context ; Who is the audience ; Effective communication ; Addressing a global audience _t-- Information-gathering and research strategies : Acquiring reference _t-- Subject matter : What is the theme or content? ; Understanding and empathy with subject matter ; A diversity of theme and subject _t-- Conceptualization and generating ideas : What has to be said and how? ; What will it look like? ; What visual language will be employed? ; Truth or metaphor _t-- Realisation through completion : Strategies for design and construction ; What methods will be employed? _t-- 4. A new practice: illustration and research : The theorist-practitioner : The context for research and illustration ; Strategies _t-- The research project : The research degree ; Preparing for research ; Methodologies ; Completion _t-- Authorship : Having a 'voice' ; Application to context _t-- Appendix : The illustrator's agent or representative.
650		0	_aIllustration of books.
650		0	_aVisual communication.
650		0	_aGraphic arts.
650		0	_aIllustrators _xVocational guidance.
942			_2lcc _cKT
999			_c45684 _d45684