000 02080nam a2200373 i 4500
001 45428
008 140310t20152015inum b a001 0 eng d
020 _a9780321985200
_q(paperback)
020 _a0321985206
_q(paperback)
035 _a(OCoLC)872429343
_z(OCoLC)894623837
040 _aBTCTA
_beng
_erda
_cBTCTA
_dBDX
_dHALCL
_dVVN
_dOCLCO
_dCDX
_dUAB
_dUKMGB
_dMNW
_dYDXCP
_dOCLCF
_dMOU
_dUBY
_dOCLCO
_dIAD
_dOCLCQ
_dS3O
_dOCLCO
_dBAUN
049 _aBAUN_MERKEZ
050 4 _aNC1002.L63
_bA38 2015
100 1 _aAirey, David,
_d1979-
245 1 0 _aLogo design love :
_ba guide to creating iconic brand identities /
_cDavid Airey.
246 3 _aLogodesignlove.
250 _aSecond edition.
264 1 _a[Berkeley, California?] :
_bNew Riders,
_c[2015]
264 4 _c©2015.
300 _axiii, 226 pages :
_bcolor illustrations ;
_c23 cm.
336 _atext
_btxt
_2rdacontent.
336 _astill image
_bstill image
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
490 1 _aVoices that matter.
504 _aIncludes bibliographical references (page 218) and index.
505 0 0 _tI. The importance of brand identity. We're surrounded
_t-- It's the stories we tell
_t-- Elements of iconic design
_t-- II. The process of design. Laying the groundwork
_t-- Skirting the hazards of a redesign
_t-- Pricing design
_t-- From pencil to PDF
_t-- The art of the conversation
_t-- III. Moving forward. Staying motivated
_t-- Your questions answered
_t-- 31 practical logo design tips
_t-- Beyond the logo.
520 _aIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
650 0 _aBranding (Marketing)
650 0 _aLogos (Symbols)
_xDesign.
650 0 _aIndustrial design coordination.
830 0 _918959
_aVoices that matter.
942 _2lcc
_cKT
999 _c45701
_d45701