000 02804nam a2200481 i 4500
001 45429
008 151030t20152015gw m b a001 0 eng d
020 _a9783836545303
_q(hbk.)
020 _a3836545306
_q(hbk.)
035 _a(OCoLC)
040 _aOHX
_beng
_erda
_cOHX
_dYDXCP
_dDPL
_dOMB
_dOCLCF
_dXFF
_dUAB
_dOCLCQ
_dJPG
_dBDX
_dUtOrBLW
_dBAUN
041 1 _aeng
_afre
_ager
_heng
_hfre
_hger
049 _aBAUN_MERKEZ
050 4 _aArt/NC1002.L63
_bM655 2015
082 0 4 _223
100 1 _aMüller, Jens,
_d1982-
245 1 0 _aLogo modernism /
_cJens Müller, Julius Wiedemann (edition) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk.
264 1 _aKöln :
_bTaschen,
_c[2015]
264 4 _c©2015.
300 _a432 pages :
_billustrations (some color) ;
_c38 cm.
336 _astill image
_bstill image
_2rdacontent.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
504 _aIncludes bibliographical references (pages 427-429) and index.
505 0 0 _t-- Logo
_r/ Jens Müller
_t-- Viva modernism!
_r/ R. Roger Remington
_t-- Geometric : Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle
_t-- Effect : Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black
_t-- Typographic : A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words
_t-- Profiles : Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski.
520 _a"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.
546 _aText in English, French, and German.
650 0 _aLogotypes (Printing)
_vPictorial works.
650 0 _aLogos (Symbols)
_vPictorial works.
650 0 _aTrademarks
_vPictorial works.
650 0 _aLogotypes (Printing)
650 0 _aLogos (Symbols)
650 0 _aCommercial art.
650 0 _aAdvertising.
700 1 _aWiedemann, Julius,
700 1 _aRemington, R. Roger,
700 1 _aVarea Riley, Isabel,
700 1 _aWulfekamp, Ursula,
700 1 _aFruhtrunk, Wolf,
710 2 _9111498
_aTaschen (Firm)
942 _2lcc
_cKT
999 _c45702
_d45702