000 01152nam a2200313 i 4500
001 45395
008 120214s2012 njum b a001 0 eng
010 _a2012004018
020 _a9781118027066
_q(paperback: acid-free paper)
020 _a111802706X
_q(paperback: acid-free paper)
035 _a(OCoLC)777251221
040 _aDLC
_beng
_cDLC
_dYDX
_dUKMGB
_dOCLCO
_dYDXCP
_dBAUN
_erda
049 _aBAUN_MERKEZ
050 0 0 _aTS195.4
_b.K65 2012
082 0 0 _223
100 1 _aKlimchuk, Marianne Rosner.
245 1 0 _aPackaging design :
_bsuccessful product branding from concept to shelf /
_cMarianne Rosner Klimchuk and Sandra A. Krasovec.
250 _aSecond edition.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2012]
300 _aviii, 246 pages :
_billustrations (chiefly color) ;
_c23 cm.
336 _atext
_2rdacontent.
_btxt
336 _astill image
_2rdacontent.
_bstill image
337 _aunmediated
_2rdamedia.
_bn
338 _avolume
_2rdacarrier.
_bnc
504 _aIncludes bibliographical references (pages 233-234) and index.
650 0 _aPackaging
_xDesign.
700 1 _aKrasovec, Sandra A.
942 _2lcc
_cKT
999 _c45720
_d45720