| 000 | 01346nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 45367 | ||
| 008 | 870302s1988 nyua b 00110 eng | ||
| 020 |
_a0442268440 _q(paperback) |
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| 020 |
_a9780471289470 _q(paperback) |
||
| 035 | _a(OCoLC) | ||
| 040 |
_aBAUN _beng _cBAUN _erda |
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| 049 | _aBAUN_MERKEZ | ||
| 050 | 0 |
_aHD59.2 _b.N36 1988 |
|
| 082 | 0 | _219 | |
| 100 | 1 |
_aNapoles, Veronica, _d1951- |
|
| 245 | 1 | 0 |
_aCorporate identity design / _cby Veronica Napoles |
| 264 | 1 |
_aNew York : _bVan Nostrand Reinhold, _c[1988] |
|
| 264 | 4 | _c©1988 | |
| 300 |
_a144 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_astill image _bstill image _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 504 | _aBibliography: pages 139-141. | ||
| 505 | 0 | 0 |
_tIntroduction to Corporate Identity. _tEstablishing the Need for a Corporate Identity Program. _tWhere to Begin. _tTypes of Symbols and Approaches. _tMethodology--Phase I. _tDesign Exploration--Phase II. _tDesign Refinement--Phase III. _tImplementation--Phase IV. _tWhat is in a Name? Appendices. _tNotes. _tBibliography. _tIndex. |
| 650 | 0 | _aCorporate image. | |
| 650 | 0 | _aIndustrial design coordination. | |
| 650 | 0 | _aTrademarks. | |
| 650 | 0 | _aLogotype. | |
| 942 |
_2lcc _cKT |
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| 999 |
_c45790 _d45790 |
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