000			01979 am a2200361 i 4500
001			6231
005			20250325084112.0
008			991229s1999 njua b 001 0 eng
010			_a98025191
020			_a0130807958
020			_a9780130110312
035			_a(OCoLC)
040			_aDLC _cDLC _dC#P _dAGL _beng _dBAUN _erda
041	0		_aeng
049			_aBAUN_MERKEZ
050	0	0	_aTX911.3.M3 _bK68 1999
100	1		_aKotler, Philip. _92004 _eaut
245	1	0	_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens.
250			_a2nd editon
264		1	_aUpper Saddle River, NJ : _bPrentice Hall, _c1999.
264		4	_c©1996, 1999.
300			_axv, 800 pages : _bcolor illustrations ; _c26 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0	0	_tPreface _tAbout the Authors _t1 Introduction: Marketing for Hospitality and Tourism _t2 Service Characteristics of Hospitality and Tourism Marketing _t3 The Role of Marketing in Strategic Planning _t4 The Marketing Environmen _tt5 Marketing Information Systems and Marketing Research _t6 Consumer Markets and Consumer Buying Behavior _t7 Organizational Buyer Behavior of Group Marke _tt8 Market Segmentation, Targeting, and Positioning _t9 Designing and Managing Products _t10 Internal Marketing _t11 Building Customer Loyalty through Quality _t12 Pricing Products: Pricing Considerations, Approaches, and Strategy _t13 Distribution Channels _t14 Promoting Products: Communication and Promotion Policy _t16 Promoting Products: Public Relations _t17 Professional Sales _t18 Destination Marketing _t19 Next Year's Marketing PlanCase Studies _tGlossary _tIndex
650		0	_aHospitality industry _xMarketing. _967420
650		0	_aTourism _xMarketing. _924920
700	1		_aBowen, John _q(John T.), _d1948- _967421 _eaut
700	1		_aMakens, James C. _967422 _eaut
942			_2lcc _cKT
999			_c5195 _d5195