000			02198nam a2200301 i 4500
001			47877
008			131219s2015 njum b a001 0 eng d
020			_a9780133551075 _q(hardback)
020			_a0133551075 _q(hardback)
035			_a(OCoLC)866616567 _z(OCoLC)866621918 _z(OCoLC)902667396
040			_aBTCTA _beng _erda _cBTCTA _dYDXCP _dSINLB _dIAD _dLTSCA _dBAUN
049			_aBAUN_MERKEZ
050		4	_aQA76.9.D343 _bD45 2015
082	0	4	_223
100	1		_aDelen, Dursun,
245	1	0	_aReal-world data mining : _bapplied business analytics and decision making / _cDursun Delen Ph. D.
264		1	_aUpper Saddle River, New Jersey : _bPearson Education LTD, _c2015.
264		4	_c©2015.
300			_axiv, 273 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_aA complete data mining framework: processes, methods, techniques, evaluation, tools, and more, Up-to-date primers on text/web mining, sentiment analysis, and Big Data, Demystifies complex concepts with easy tutorials and modern case studies, For managers, analytics team members, certification candidates, and students, To make the best possible decisions, you need insights you can only uncover through data mining and business analytics. Now, renowned expert Dr. Dursun Delen explains everything you need to capture and leverage these insights, whether you're part of an analytical team or you consume its outputs. Drawing on decades at the forefront of research and instruction in the field, Delen illuminates its care principles, best practices, and key applications in areas from marketing and finance to defense. He clarifies its dense jargon, shows how its technologies fit together, identifies obstacles to success, and helps you overcome them. His plain-English, step by step explanations demystify everything from workflows to algorithms. Best of all, he shares indispensable practical guidance for maximizing your effectiveness, every step of the way. Book jacket.
650		0	_aData mining.
650		0	_aBig data.
942			_2lcc _cKT
999			_c52048 _d52048