| 000 | 01147nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 6723 | ||
| 005 | 20250325165706.0 | ||
| 008 | 890404s1990 ilua b 001 0 eng | ||
| 010 | _a89-7767 | ||
| 020 | _a0030307481 | ||
| 035 | _a5322890 | ||
| 040 |
_aDLC _cDLC _dOSU |
||
| 041 | 0 | _aeng | |
| 049 | _aBAUN_MERKEZ | ||
| 050 | 0 | 4 |
_aHF5823 _b.D78 1990 |
| 245 | 0 | 0 |
_aAdvertising : _bits role in modern marketing / _cS. Watson Dunn ... [and others] |
| 250 | _a7th ed | ||
| 264 | 1 |
_aChicago : _bDryden Press, _c[1990] |
|
| 264 | 4 | _c©1990 | |
| 300 |
_axxxi, 605 pages : _billustrations (some color) ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 | _aDryden Press series in marketing | |
| 500 | _aSixth edition by S. Watson Dunn and Arnold M. Barban | ||
| 504 | _aIncludes bibliographies and index | ||
| 650 | 0 |
_aAdvertising _9531 |
|
| 700 | 1 |
_aDunn, S. Watson _q(Samuel Watson), _d1918-1997 _eaut |
|
| 700 | 1 |
_aDunn, S. Watson _q(Samuel Watson), _d1918-1997. _tAdvertising _eaut |
|
| 830 | 0 |
_9109929 _aDryden Press series in marketing. |
|
| 942 |
_2lcc _cKT |
||
| 999 |
_c5466 _d5466 |
||