000			02029 am a2200325 i 4500
001			6721
005			20250325165837.0
008			920430s1993 iluab b 001 0 eng
010			_a92016448
020			_a0256105138
040			_aDLC _cDLC _dDLC _cBAUN _erda
041	0		_aeng
049			_aBAUN_MERKEZ
050	0	4	_aHF1009.5 _b.C35 1993
082	0	0	_220
100	1		_aCateora, Philip R. _982511 _eaut
245	1	0	_aInternational marketing / _cPhilip R. Cateora.
250			_a8th ed.
264		1	_aHomewood, IL : _bIrwin, _c[1993]
264		4	_c©1993
300			_axxiv, 776 pages : _billustrations (some color), maps ; _c24 cm.
490	1		_aThe Irwin series in marketing
504			_aIncludes bibliographical references and indexes.
505	0	0	_tContents _tCh. 1 The Scope and Challenge of Global Marketing 2 _tCh. 2 Global Business Environment 29 _tCh. 3 Geography and History - The Foundation of Cultural Understanding 62 _tCh. 4 Cultural Dynamics in Assessing Global Markets 96 _tCh. 5 Business Customs and Practices in Global Marketing 123 _tCh. 6 Political Environment - A Critical Issue 158 _tCh. 7 The International Legal Environment 182 _tCh. 8 Developing Markets and Market Behavior 210 _tCh. 9 Multinational Market Regions and Market Groups 254 _tCh. 10 Global Marketing Management - Planning and Organization 300 _tCh. 11 Researching Global Markets 339 _tCh. 12 Developing Consumer Products for Global Markets 371 _tCh. 13 Marketing Industrial Products and Business Services 402 _tCh. 14 International Distribution System 427 _tCh. 15 Export Trade Mechanics and Logistics 469 _tCh. 16 The Global Advertising and Promotion Effort 497 _tCh. 17 Personal Selling and Personnel Management 532 _tCh. 18 Pricing for International Markets 565 _tCh. 19 Financial Requirements for Global Marketing 604 _tName Index 765 _tSubject Index 769
650		0	_aExport marketing. _928205
650		0	_aInternational business enterprises. _95655
830		0	_942987 _aIrwin series in marketing.
900			_a
942			_2lcc _cKT
999			_c5468 _d5468